In August 2021, Louis Vuitton , one of many favourite manufacturers for lovers of luxurious and excessive style, launched Louis: The Sport , a sport that permits customers to accompany a personality named Vivienne by means of a digital world in the hunt for of unique postcards of the model which might be really NFT’s. Searching for larger attain and involvement with younger shoppers, the model has introduced the arrival of latest NFT’s loaded with data across the model’s two hundredth anniversary, in addition to a sport replace.
In contrast to different firms which have merely auctioned off NFTs, Louis Vuitton invitations followers to unravel puzzles within the sport to earn the correct to enter a raffle of ten completely different NFTs that includes Vivienne in a wide range of the model’s various seems to be. and that they are going to be moveable between completely different platforms and can be utilized as profile photos (one thing to which the brand new generations give a variety of weight).
In line with the model, the sport, Louis: The Sport , has been downloaded greater than two million occasions and is obtainable for each Android and iOS units . The sport replace will supply customers two new ranges that may solely be performed by those that have completed the primary stage that comes within the first model of the sport and that may proceed to be out there for brand new gamers.
The thought of the sport is to assist Vivienne discover the 16 pages of a manuscript with details about the historical past of the model’s founder and the long-lasting trunks that he started manufacturing in France in 1858.
The postcards had been designed by Wenew Labs and Mike Winkelmann , aka Beelpe, the designer of an NFT that was auctioned by Christie’s in March 2021 for $69 million.
Louis Vuitton is a part of LVMH , the multinational conglomerate that owns 76 manufacturers and is experimenting with having a horny presence for its merchandise within the digital worlds and metaverses. In April 2021 LVMH introduced the creation of the Aurora Blockchain Consortium , a blockchain particularly designed for the posh phase.