Meet Ulyana Shtybel, CEO of Quoroom: the end-to-end fundraising and cap desk administration software program supplier for personal firms.
Based in 2018 and headquartered in London, Quoroom made its Finovate debut in March at FinovateEurope. On the convention, Shtybel demoed Quoroom’s investor relations instruments that assist firms join with the precise traders, present a transparent visualization of the corporate’s monetary metrics, and hold shareholders “within the loop” because the enterprise grows.
On this Q&A, we talked in regards to the present challenges non-public firms are going through in the case of securing funding. We additionally mentioned the enabling applied sciences and methods which are obtainable to assist improve and speed up the method of elevating capital.
What downside does Quoroom clear up and who does it clear up it for?
Ulyana Shtybel: Capital elevating is damaged. Personal firms spend months and even years within the fundraising course of, studying easy methods to elevate capital and repeating the identical errors, approaching the incorrect traders and sometimes spamming them with irrelevant funding alternatives.
In at this time’s world, startups must grow to be professionals in elevating capital, as they can not get funded in any other case. Nevertheless, hiring knowledgeable adviser shouldn’t be a standard follow, as they’re costly and there’s no applicable tradition to rent an funding banker till a enterprise turns into pre-IPO.
Whereas fundraising, firms grow to be distracted from their core enterprise actions and rely an excessive amount of on elevating capital. Buyers typically categorical their want for startups to focus extra on product growth.
The truth is that there are numerous nuances and methods concerned within the fundraising course of. With out correct information and execution of those methods, startups and scaleups typically fail to boost capital. In accordance with a research by CB Insights, 47% of startup failures in 2022 had been on account of an absence of financing.
With over 10 years of expertise in capital markets, finance, and enterprise capital, my staff and I made a decision to handle this problem and rethink how fundraising is finished. We automated the fundraising workflow, knowledge visualization, and sharing of updates with traders so firms can simply do what is important for profitable capital elevating: constructing relationships with traders previous to the funding spherical and creating an investor’s FOMO (Concern of Lacking Out).
Quoroom additionally offers an information room and investor portal to shut offers with traders and a capitalization desk to handle shareholders and the administration of the corporate.
How does Quoroom clear up this downside higher than different firms?
Shtybel: Quoroom is the primary data-centric capital elevating and firm administration software program. Firms use Quoroom to construct relationships with traders and lift capital as much as 4 instances quicker whereas saving 1000’s of {dollars} in software program and authorized charges yearly.
Now we have a deep understanding of the capital elevating course of and what truly drives traders to put money into startups. In contrast to different investor relations software program in the marketplace, we assist firms ship investor updates and share knowledge with potential traders, not simply current ones.
Quoroom combines all the required instruments for elevating capital and managing traders, that are at the moment fragmented, in a single place. It covers non-public firm administration from funding to secondary liquidity in a single platform, saving firms tons of time and money in the long run.
Who’re Quoroom’s major prospects? How do you attain them?
Shtybel: Our major viewers is non-public firms from the expertise sector, together with startups and scaleups. We attain out to them by way of our helpful content material, occasions, and our companions, equivalent to legal professionals, company finance advisers, and different followers of our product.
Are you able to inform us a couple of favorite implementation or deployment of your expertise?
Shtybel: Quoroom shouldn’t be solely a SaaS platform for firms, however we additionally provide our expertise as a white label for funding banks and boutiques to supply nice worth to their purchasers.
Our expertise is simple to deploy, and thru funding corporations, much more firms and traders can expertise a seamless capital elevating course of.
What in your background gave you the boldness to answer this problem?
Shtybel: As a former Govt Director of the Warsaw Inventory Alternate Workplace in Ukraine, I had the chance to fulfill many expertise firms that weren’t prepared for an IPO, however wished to boost capital to scale their companies. That is how I began working with startups and scaleups on the one hand and VC traders on the opposite. Later, I co-founded my first tech enterprise and went by way of the fundraising course of, operating into most of the similar issues and errors, regardless of having a incredible community of traders in my contacts.
My firsthand expertise in profitable and unsuccessful fundraising helped me establish patterns, and that is how Quoroom was born and launched in late 2020.
The non-public capital market is but to develop and selections will grow to be extra data-driven, I’m fairly assured Quoroom is an answer to assist conventional inventors and AI-driven VCs take higher selections.
What’s the fintech business like in your space? What’s the relationship between emergent fintech startups and the nation’s established monetary companies sector?
Shtybel: Quoroom is legaltech and fintech software program that operates within the capital markets business, which is predominantly represented by options for public capital markets, and a few options that service non-public firms. Nevertheless, these options are fragmented, and a mean non-public firm often invitations traders to 5 completely different platforms and makes use of eight platforms to handle the identical funding, which could be a expensive and inconvenient strategy. One of the established gamers in our business is Carta, which is U.S.-based cap desk administration software program. They don’t have the fundraising element, however they’re actively buying firms within the sector. The U.S. enterprise capital and personal fairness market are a lot bigger than the European market – 60% versus 21% of worldwide VC deal worth – however Carta acquired a European portion of the cap desk administration market through the acquisition of Capdesk. The yr 2022-2023 is exhibiting that the fintech market tends to consolidate.
You lately demoed your expertise at FinovateEurope in London. What was that have like?
Shtybel: FinovateEurope was really the most effective occasions I’ve ever attended. The format was very completely different from some other convention, as your complete viewers was there to hearken to startup demos. This was completely incredible and distinctive, as each company and traders got here to hearken to the demos. After our demo, we obtained a lot consideration from traders and potential companions.
What are your targets for Quoroom? What can we anticipate from the corporate over the steadiness of 2023 and past?
Shtybel: We rectify the capital elevating course of to assist extra firms thrive. Our platform provides each capital and compliance options for firms, in addition to knowledge, high-quality deal move, and exit infrastructure for traders. We sit up for working with firms and companions from completely different international locations, so extra individuals can discover the worth of Quoroom.
Photograph by Recal Media
Bitcoin 
Ethereum 
Tether 
BNB 
XRP 
USDC 
Lido Staked Ether 
Cardano 
Dogecoin 
Solana 