With none earth-shattering sports activities and crypto headlines this previous week, it was nonetheless a really energetic week nonetheless. The UFC is pulling out a brand new fan engagement software that rewards fighters with a crypto bonus, a brand new blockchain is getting into the NFT area, and pairing with a soccer legend to take action, and ESPN is partnering with Tom Brady’s autograph.
It’s all only a week’s price of motion within the crossover panorama of sports activities and cryptocurrency that we cowl each Sunday on The Sports activities Slice. Let’s evaluation.
The Sports activities Slice
Blockchain.com Hires New International Sports activities And Leisure Partnerships Lead
Blockchain.com has had some sports activities engagement in it’s early days, but it surely appears to be like positioned to double-down, making a brand new rent this week with Miami-based Marissa Brooks, who will function the corporate’s lead executor for sports activities and leisure partnerships. Brooks brings a depth of expertise, from earlier roles on the Miami Warmth, LVMH subsidiary Hublot, and now working her personal model partnerships and occasions agency.
The UFC’s New Fan Engagement Instrument That Pays Fighter Bonuses In Crypto
The UFC has rolled out a brand new fighter bonus program referred to as the ‘Fan Bonus of the Evening,’ which is able to give followers the power to vote for his or her favourite fighter performances on pay-per-view fights. Prime three fighters decided by the voters will win money prizes paid in Bitcoin, scaling from $10K to $30K for every fighter. It’s a refreshing new tackle crypto payouts, fan voting, and fighter rewards that’s much-needed for the league, courtesy of the UFC’s current associate in Crypto.com.
DAO Maker Begins It’s Endeavor In NFTs With A Maradona Launch
DAO Maker is the newest cryptocurrency protocol to enter the NFT house; the long-time identify in DeFi is exhibiting curiosity in increasing their scope, and is kicking off with an NFT assortment in partnership with longtime soccer star, Diego Maradona.
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FTX has been aggressive within the sports activities sponsorship house, and now's cricket in India, in response to experiences. | Supply: FTT-USD on TradingView.com
At Final, WAGMI United Secures A Deal
We began overlaying a few of saga round WAGMI United in experiences of ‘The Sports activities Slice‘ as early as January, because the aspiring DAO was working via back-and-forth affairs with potential European soccer golf equipment with hopes of securing an acquisition.
The day lastly got here this previous week, as WAGMI United secured a deal to amass Crawley City Soccer Membership, an EFL League Two membership that presently sits within the middle-ground of league standings. WAGMI United co-founder Preston Johnson stated,
“Sports activities are imagined to be enjoyable and convey communities collectively. At Crawley City, we’re going to shake up the established order, check out some new concepts, and construct a worldwide neighborhood of followers new and previous that may be excited to cheer on the Crimson Devils collectively — stretching from West Sussex to wherever on this planet with an web connection.”
It must be a singular case research that we’ll definitely be maintaining a tally of.
No Extra NFTs For Ghost Recon, However Ubisoft Insists That ‘Quartz’ Will Increase
Within the gaming and esports nook, Ubisoft’s Ghost Recon is completed with NFTs, however the firm has ensured that Ubisoft Quartz will nonetheless be applied in different titles – although what titles are nonetheless unclear. In brief time, Ubisoft has had fairly a saga round it’s Quartz program.
ESPN Pairs Up With Tom Brady’s Autograph
It’s the first-ever NFT deal for ESPN this previous week, because the sports activities media conglomerate secured a brand new take care of Autograph.io, which is able to begin with an NFT assortment commemorating the Autograph founder himself, Tom Brady. The gathering shall be titled Man within the Area: Tom Brady, that includes a 10-part documentary on Brady.
Autograph has completed exceptionally effectively partnering with a few of the main sports activities stars, and now might present extra curiosity in partnering with media and distribution companions that would amplify Autograph’s work on one other stage.
FTX In Discussions With Fantasy Cricket League MPL
In keeping with experiences over the previous week, FTX is reportedly trying to parlay an entry into the Indian market alongside a take care of main cricket fantasy platform, Cellular Premier League (or MPL), which is predicated in India. There are few sports activities verticals left that FTX has left untouched. Reviews state that FTX is exploring an funding in MPL via a Sequence E funding spherical that might worth MPL at roughly $2.5B; the likes of Sequoia Capital India and RTP International are already concerned as traders as effectively.
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Featured picture from Pexels, Charts from TradingView.com
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